The H&J Smith Department Store Your Home catalogue is a bi-annual publication that the marketing team creates to promote seasonal furniture arrivals (Winter & Spring).
Due to late supplier deliveries, we decided to take our own photos of the available furniture on the shop floor, rather than waiting for supplied imagery. Other team members organised the photography, while I was responsible for laying out and designing the catalogue itself.
Alongside the digital publication, we also printed copies of the catalogue and distributed them between our Invercargill and Queenstown stores and ran a Social Media campaign to promote the new arrivals throughout our local regions.
