Armoury Fashion Boutique is a department within H&J Smith Department Store which sells a range of high-end New Zealand designers and labels, as well as top brands from around the world.
Previously the Facebook page was featuring seasonal imagery from brand suppliers, and it was decided that because of the loyal customers and well known stylists, we thought it would be a good idea to get familiar faces involved on social through posts and reels.
I have worked on creating a content schedule that enables the Armoury team to capture the latest fashion arrivals with the wider team's familair faces as models - this performs well on social media as the imagery and content is developed organically. This enables us to reach a wider audience that supplier imagery shared with other retailers wouldn't otherwise reach.
See below examples of both a still image & video post:
The video content is used both on Facebook, as well as Instagram in the form of a Reel. These videos have a wider reach with a younger audience, growing our following on both channels over the last year. We also enjoy interacting with the clothing brands that we tag in the content - most being local or smaller brand designers.
